skip to main content


Welcome to Links Travel & Tours

Helen Li - Owner & founder

Born and raised in China, my passion is to share the beauty of both my home country and neighbouring countries with travellers of all backgrounds.

Having travelled extensively across Asia, our team benefits from an extensive knowledge and unrivalled understanding of the many unique cultures and wonderful places to visit. We ensure that customers are catered for at the very highest level through providing honest travel advice, creating small group tours with guaranteed departures, tailor-made journeys and themed tours focused around your interests.

Helen li links travel and tours owner

Links Travel and Tours is our trading name. Our company name is China Links Travel Ltd.

We specialise in holidays to China, Japan, Vietnam, Cambodia, Laos, Sri Lanka and South Korea. However, we can also arrange stopovers and extended stays in the Maldives, Malaysia, Thailand, Singapore, Bali and Dubai.

Our offices in Beijing and Tokyo, allow us to provide you with remarkable value for money, comfort throughout your holiday, excellent local service and no unforeseen extra costs.

Please feel free to contact our friendly and dedicated team who are on hand to understand and listen to what you wish for from your holiday of a lifetime.


Main image left to right: Tom Han, Jonathan Taylor, Wendy Toman (seated), David Higgins (in blue), Maris Kiss (in red), Charlie Cooper, Hannah Lockett (seated), Winnie Wong, Harvey Li

Our friendly staff based in the Beijing office. From left to right: Annie Sun, Zhang Yan, Lu Meng, Susy Sun and Kevin Hua
The staff in our Tokyo office dressed in traditional kimono's. From left to right: Ms. Miyuki in pink, Manatsu Kato in purple and Mrs. Miki in green

Why travel with Links Travel & Tours?

1. Guaranteed Departures

We guarantee your group departure date offering peace of mind, meaning your tour will not be cancelled.

2. Remarkable Value

Our highly experienced and efficient office in China ensures we have direct contact with hotels, transport companies and guides, removing the 3rd parties and therefore assuring you receive the best value for money.

3. Small Group Tours

We offer small group tours (guaranteed departures) up to a maximum of 20 people to ensure each and every one of our valued customers get the very most out of the their holiday and are extremely well looked after.

4. Tailor-made Itineraries

For the very best tailor-made holiday we will listen and understand what you wish from your holiday. We will then design an itinerary that truly matches your needs.

5. Excellent Customer Service

We proudly boast a customer satisfaction rate of 98%, and, as we are staffed by friendly, efficient and dedicated experts in the field, we are happy to say we work extensively to ensure your holiday is as smooth and pleasant as possible. Read testimonials.

6. Unrivalled, Specialist Local Knowledge

Along with Helen Li, we have a dedicated product team who were born in China, providing the very best advice & products suitable for your preferred holiday.

7. Award Winning Guides

We carefully select our guides to ensure your travels are as informative and as enjoyable as possible, many of whom have won awards for their committed services.

8. Careful Selection Of Quality Hotels

All our group tours offer sort-after 4 star hotels in prime locations. We look carefully at service, food and amenities to ensure your holiday is as enjoyable as possible. You can also upgrade to 5 star properties on private tours and tailor-made itineraries.

9. No Hidden Costs

We believe in transparency, so our quotations include a comprehensive list of tours inclusions. We can proudly guarantee the price will not change upon the booking of the holiday.

10. Carefully Selected Local Restaurants

We appreciate the importance of tasty culinary delights, so at China Links Travel we select a range of appetising restaurants, all of which provide equally delicious food. Vegetarians and those with any other dietary requirements are also catered for. Please confirm your dietary requirements at the time of booking.

11. Upgrades

We offer a wide range of upgrades on all tours and tailor-made itineraries including flights, hotels, transfers and cruises.

12. Our Bonding Your Confidence

Financial Protection & Associations

ATOL logo

The air holiday packages and flights shown are ATOL protected by the Civil Aviation Authority.

Our ATOL number is ATOL 9837. All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to:”

Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to:



ABTA logo

Book with confidence. We are a Member of ABTA, which means you have the benefit of ABTA’s assistance and Code of Conduct. All the package and Flight-Plus holidays we sell are covered by a scheme protecting your money if the supplier fails. Other services such as hotels or flights on their own may not be protected and you should ask us what protection is available.

Our ABTA number is Y5295

If you need more information regarding the government travel advice on destinations, you can go on the Foreign & Commonwealth Office website (FCO): for more information.

We’re here to listen to your needs so if you need to chat, then why not email us or pick up the phone, we will be happy to help.